Nov 26

Can Windows Phone 8 Steal the Market Under Apple & Samsung’s Squabbles?

Windows Phone 8 Tries to Pull a Fast One While Apple & Samsung Focus on Ripping Each Other Apart.

Nokia & HTC Windows Phone 8

It’s all over the news again as Apple and Samsung’s legal battle appear to becoming more complicated.  The court has just ordered Apple to disclose the details of its agreement with HTC.  While Apple is fuming and Samsung is rejoicing over this  possible light on the horizon, Windows Phone 8 will try to steal the thunder from under their noses.  This holiday season, the first smartphones holding Microsoft’s new Windows Phone 8 OS will be hitting the shelves in a bid to lure consumers on their side of the fence.

The first handsets to be equipped with the new Windows Phone 8 OS are the Nokia Lumia 920 and the HTC Windows Phone 8X.  Both have dual-core processors and high resolution displays that rivals that of the iPhone 5.  The Nokia Lumia 920 has a 4.5″ inch Corning Gorilla Glass 2 display at 332 ppi while the HTC 8x comes with a 4.3″ Corning Gorilla Glass 2 display at 342 ppi.  Though HTC 8x is equipped with dual cameras (8mp back camera and 2.1mp up front), reviews noted that the Lumia 920 shows better results with its 8.7mp PureView camera and Carl Zeiss lens.  Moreover, the Lumia 920 is the first smartphone with the Qi (pronounced chi) wireless charging capability.  The Lumia likewise outguns HTC with a 32gb storage capacity versus the latter’s measly 16gb.

But the real question remains — can these Windows Phone 8 models give the iPhone 5 a run for its money?  In terms of features and hardware, there is hardly any significant edge over any of these smartphones.  But the biggest advantage that the iPhone will always have over most of its competitors is the 700,000+ apps in the Apple Store.   This is one hurdle that Windows 8 will have to overcome if it plans to compete with iOS and Android.

For now, the Windows Phone 8 did stir the interest of consumers, particularly the Nokia Lumia 920.  Though still playing catch-up. the potential remains formidable considering compatibility with all Windows 8 gadgets.  Aside from potential, it is considerably cheaper than compared to the premium prices that Apple offers.  And it is probably at this stage of the game that it would be a good time to buy a Windows 8 gadget.  The apps may not be there yet, but like they say — if you build it, they will come.


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