With the continuous increase in computer literacy worldwide and the internet draws in more people, Izea capitalized on the technology, bringing advertising to new levels. While advertising on print and the airwaves remains the most popular choice for advertising, there is no doubt that advertisers are now seeing the potential of blog marketing. Besides being relatively inexpensive, it manages to be effective with the blogosphere expanding significantly on a daily basis. These means that blogging is becoming a worldwide phenomenon that encourages people to read and write via the internet.

Why is the blogosphere expanding? Other than the continued increase of internet surfers worldwide, blogs sometimes prove more informative than your local newspaper. As a matter of fact, news and reports are more updated in blogs than it is in print. You get the news in real time, while it will likely be a day late in print. And the truth is, the internet is now more accessible to more people rather than television or radio. Every progressive company now provides its employees with computers and access to the internet. By the time you reach home to watch the news, you’ve already read it in cyberspace. Read the rest of this entry »